Women Advertising

In this add the women seems helpless without the man because she is clutching his leg on her knees and pretty much begging. Kilborn would objectify to this add because the women looks helpless and is curled up in a defenseless position. She is also not wearing any shoes which in my mind makes me think that the advertising team made it that was so that the man would seem more powerful while wearing shoes and that he is special enough to need shoes while the woman doesn't need any.

Sexiness

Sexiness in our culture is ridiculous. Every man wants a ten when only the ones with money can realistically get them. Sexiness is what you make it and the "average Joes" of our society think sexiness is big boobs and a big butt with a small waist when really some people think that being really smart is sexy or maybe a little on the heavier side.

Like Klosterman says about Marilyn Monroe it isn't that she did all this sexual stuff for the camera or press its that she did it with men of stature and class like a president or the ideal ball player of their time. Sex appeal is different as well, the times have changed and many men do like the  Barbie doll look and others don't mind what their female looks like.

happiness and popular culture

In popular culture we have classified that there are two types of happiness, synthetic and natural. Synthetic happiness is when we make do with what we have to remind us that we can be happy with what we have in our lives already. Natural happiness is when we actually get what we wanted like on Christmas morning as a young child and having the biggest smile on your face.

Our society is hung up on the thought that popular culture items such as television or a super cool smartphone will some how be connected to our happiness. But in reality we really don't need any of those pop culture items to be happy when in my mind all you really need are the ones you love and time.