In this add the women seems helpless without the man because she is clutching his leg on her knees and pretty much begging. Kilborn would objectify to this add because the women looks helpless and is curled up in a defenseless position. She is also not wearing any shoes which in my mind makes me think that the advertising team made it that was so that the man would seem more powerful while wearing shoes and that he is special enough to need shoes while the woman doesn't need any.
Well Curtis, in my opinion when the tiny woman is clutching his leg, it demonstrates how the man is needed by the woman (which is common in ads). Also the way the man doesn't grant the woman shoes is his first step of dehumanizing her, which is often a route to violence. Go Kernals
ReplyDeleteI didn't even see that the woman was not wearing shoes so thank you for pointing that out to me. I think that women are often dehumanized in plenty of ads especially when with a male figure but at times are also viewed as the powerhouse of the relationship at other times.
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